Hyundai’s all-new B-segment SUV for the European market will be called Bayon, and is expected to launch in the first half of 2021.
Accordingly, the Bayon will be a small SUV at the bottom of the Hyundai product range. The test image has appeared in August last, but at that time no one knew the official name of this model. This is the next SUV of the Korean manufacturer to be sold in the “old continent” after Kona, Tucson, Nexo and Santa Fe.
“Hyundai has built a strong position in the European SUV market in terms of sales,” said Andreas-Christoph Hofmann, vice president of product and marketing management at Hyundai Europe. In the new B segment, we recognize a great opportunity to better meet demand in Europe and increase our presence in a very popular segment. “
The model name – Bayon – is inspired by the city of Bayonne in the southwestern region of France. The reason for this is because Hyundai Bayon is a product mainly sold in the European market so it will take the name of a city here. The French Bayonne is located between the Atlantic beach and the Pyrenees. This is a great location for those who enjoy activities like boating and hiking “, which is in line with the nature that the manufacturer poses for the new model.
This is not the first time Hyundai has named a car inspired by locations available around the world. Previously, the company took the names of the cities of Tucson and Santa Fe in the US for its SUV models, as well as Kona, a district of the Hawaiian Islands.