This is the third product launch event of Apple for 3 consecutive months.
On November 3, Apple announced the launch of a new product launch event at 10 a.m. on November 10 (US time), which is 11 November (Vietnam time).
With the name “One more thing”, the event on 11/11 is said to be where Apple shares more about Apple Silicon, the CPU for Mac computers developed by itself based on ARM architecture. When it was first introduced in June, Apple promised to launch the first computer with a new CPU before the end of 2020.
“One more thing” is the classic saying at Apple events, often for last-minute surprises to reveal. This year, Apple has made a bold decision when “parting” Intel CPUs on Mac computers, switching to using self-developed CPUs.
According to Bloomberg, Apple’s development team decided to develop their own CPU for the computer when they noticed that the Intel CPU has improved performance too slowly over the past few years. They worry that if they continue to follow Intel’s update roadmap, the Mac’s performance will not be guaranteed.
In August, China Times said that the first computer model with an Apple Silicon CPU will be the 12-inch MacBook, equipped with an A14X CPU based on a 5-nm process manufactured by TSMC. Rumor has it that the starting price of the product could be USD800.
Meanwhile, analyst Ming-Chi Kuo from TF International Securities predicts that the 13-inch MacBook Pro and the 24-inch iMac coming in the fourth quarter will be the first to use Apple Silicon CPUs.
According to Kuo, Mac computers with Apple Silicon CPUs are 50-100% more efficient than their predecessors using Intel CPUs.
Mac computers with Apple Silicon CPUs will be the main characters of the upcoming event.
On October 13, Apple was found to have registered a number of desktop and MacBook models that had not yet been released to the Eurasian Economic Commission. The macOS Big Sur data also suggests that the new Mac computers are ready for launch.
In June, CEO Tim Cook shared that it took Apple about 2 years to complete the product ecosystem on the new CPU.
This is the third event to introduce Apple products in 3 consecutive months. Before that on September 16, the company held a “Time files” event to introduce iPad Air 2020 and Apple Watch Series 6. Next on October 14, the “Hi, Speed” event took place with the focus on iPhone 12 next to the HomePod mini smart speaker.
Similar to the Apple events taking place this year, next week’s launch will be held online, influenced by Covid-19. The entire program was recorded at Apple Park headquarters, product introduction by representatives of Apple.