Despite the Covid-19 translation, demand remained high for the pickup line, prompting General Motors to pour $ 76 million into two production plants
Of the $ 76 million, 70 million was invested by General Motors (GM) in the engine factory in Tonawanda, New York. It produces four engines for pickup models including Chevrolet Silverado and GMC Sierra, including 4.3 liter V6, 5.3 liter V8 and 6.2 liter V8 EcoTech.
These engines are also shared among other models, such as the Cadillac Escalade and GMC Yukon. The last one is a 6.6 liter V8 for the Silverado and Sierra HD. The investment money is devoted to increasing the number of machine body production lines.
The remainder, $ 6 million, will go to a press plant in Parma, Ohio, which employs 1,000 people and processes more than 800 tons of steel per day. The investment helps the plant to have four new metal production models to increase the output of the pickup line.
In the third quarter of this year, Ram pickups outperformed Silverado and Sierra, but in the first 9 months of the year, Silverado still leads with 409,967 units, being GM’s best-selling pick-up. Compared to the same period in 2019, both Silverado and Sierra decreased, respectively 9.6% and 0.7%, but still at a slight level compared to an eventful 2020, especially caused by the Covid-19 epidemic. out.
In the US, the best-selling pickup is still the Ford F-series. Ford’s pickup line dominated the market and led the industry for the 46th year in a row, with a long distance behind its competitors. In the first 9 months of the year, F-series sold about 590,000 units, accounting for 5.7% market share