AUTO

Hyundai Ioniq 7 – design revealed through SEVEN Concept

SEVEN Concept is a “sports multi-purpose electric vehicle” or SUEV and foreshadows the design of the Hyundai Ioniq 7 that will debut in the future.

During the 2021 Los Angeles Auto Show currently taking place in the US, Hyundai has officially unveiled a completely new concept car, called SEVEN. According to Hyundai, the SEVEN Concept is a “sports multi-purpose electric vehicle” or SUEV and foreshadows the design of the Ioniq 7 that will debut in the future.

Speaking about the SEVEN Concept, José Muñoz, president and CEO of Hyundai North America, said: “The SEVEN Concept showcases Hyundai’s innovative vision and innovative technological development for its future electric vehicles. Our innovative interior space, eco-friendly powertrain, state-of-the-art safety features and comfort technology reveal an exciting future for Hyundai SUV buyers.”

True to previous information, the Hyundai SEVEN Concept is developed on the basis of the Electric-Global Modular Platform (E-GMP) platform similar to the Ioniq 5 and Kia EV6. However, the Hyundai SEVEN Concept has a larger size with a wheelbase of 3,200 mm to provide the most spacious and comfortable interior space possible.

Externally, the Hyundai SEVEN Concept is designed with a focus on aerodynamics, making a difference from traditional SUVs. This concept car is equipped with a familiar 2-compartment design but comes with a smooth roof.

On the front of the car appears the Parametric Pixel headlight system typical of the electric car brand Ioniq of Hyundai Group. When the car starts, the headlights will light up sequentially to greet the user. Behind, Hyundai SEVEN Concept also comes with an impressive Parametric Pixel light system surrounding the rear glass.
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However, the highlight of the Hyundai SEVEN Concept is in the interior. Stepping inside this model, we will not encounter traditional rows of seats. Instead, Hyundai has put sofas and swivel chairs inside this model, creating the feeling of a living room at home.

And yet, the car also has a special compartment called “Universal Island”, designed for household appliances such as small refrigerators and shoe shine cabinets. Meanwhile, on the roof there is a panoramic OLED screen, which displays images and can change the environment inside the car.

Even the driver’s seat can be rotated and comes with buttons that can be hidden when not in use. Even when the car is running, these buttons can also be hidden because the Hyundai SEVEN Concept was originally designed as a self-driving car. This helps the dashboard of the car to be designed to be slimmer and neater, leaving room for the screens to bring the feeling of a living room at home to the user. “The interior opens up a new dimension, taking care of passengers like a family’s living space,” explained SangYup Lee, vice president and chief design officer of Hyundai.

Not only creating a homelike atmosphere, the interior of Hyundai SEVEN Concept is also applied with environmentally friendly materials such as mineral plaster, bamboo wood and bio-plastic. Meanwhile, the rest of the details in the car are made from recycled or recoverable materials.

In addition, Hyundai engineers also use copper for the interior of the car. Copper is woven into the fabric to fight bacteria. That’s not to mention the Airflow System interior cleaning system, which can intake air through the roof baga and exhaust it through the slot behind the rear wheel. When passengers leave the vehicle, the interior can be disinfected using UVC technology.

Currently, Hyundai has not announced the operating parameters of the SEVEN Concept. It is expected that this concept car will be on the commercial production line and marketed under the name Hyundai Ioniq 7 in 2024. When on the market, Hyundai Ioniq 7 will become a rival to Cadillac Lyriq and VinFast VF e36.

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