AUTO Lincoln

Lincoln Continental was officially discontinued

The Lincoln Continental luxury sedan finally left the production line on October 30.

In fact, the fate of Lincoln Continental was decided quite a while ago. Since March 2018, the American automaker has announced it will not continue to develop this luxury sedan. This past July, Lincoln confirmed once again that Continental would be dead.

Lincoln Continental sales peaked in 2017 with 12,012 vehicles sold. After that, sales decreased gradually until now.

In 2018, Lincoln sold only 8,758 Continental cars in the US, according to the Ford Authority. This number continues to decrease to 6,586 vehicles in 2019. As of September this year, only 3,872 Lincoln Continental units were delivered to customers.

Meanwhile, the Lincoln Navigator SUV gradually replaced the Lincoln Continental as the most premium car of the automaker headquartered in Michigan.

The Continental was the last sedan produced by Lincoln following the decision to ditch the MKZ mid-size sedan earlier this year.

Lincoln’s move comes in tandem with Ford’s decision to ditch Fusion, Fiesta and Taurus for crossovers and SUVs.

Continental’s departure was announced shortly after Ford CEO Jim Farley’s announcement. He claims to “electrify” Lincoln. The automaker will soon launch an all-new electric crossover developed from the Mustang Mach-E.

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