VIDEO: Mercedes Wants to Lead in Electric Cars by 2025. With ambitions to dominate the electric vehicle market, Mercedes has just announced production sites in Germany, the US and China, where a new line of electric vehicles will be built under the EQ brand.
Mercedes-Benz has made no secret of its intention to compete for market share in high-end electric cars from Tesla, but so do Volkswagen Group and BMW – the two most direct rivals of Mercedes. Can any of these three major German carmakers keep up with what the California startup less than two decades ago has done and is now the world’s most valuable carmaker?
Time will tell but for now, Mercedes has announced production sites in Germany, the US and China where it will build a new line of electric vehicles under the EQ brand. These vehicles will be produced at the same factories as the current hybrid, gasoline and diesel models. Mercedes’ goal is that these all-battery cars will contribute more than half of sales by 2030.
According to the plan by 2022, Mercedes will produce 8 EQ models and launch 6 models between now and 2022. Currently, Mercedes has only one electric model EQC on sale. This is an electric SUV / Crossover that completely pioneered the German electric car era, competing directly with heavyweights in the luxury electric car segment such as Tesla Model X, Jaguar I-Pace and Audi E-tron (also coming soon)…
Mercedes is currently building a new battery manufacturing plant in Alabama and in the future, a G-Class EV will launch later this decade but production details have yet to be revealed.
In addition to specific car models, Mercedes announced MB.OS, the brand’s exclusive operating system to be developed in-house, slated for launch in 2024.Commenting on the brand’s new strategy, Mr. Ola Kallenius, Chairman of the Board of Directors of Daimler AG and Mercedes-Benz AG said: “We plan to build the world’s most desirable cars and exploit them. To the full potential of his unique sub-brands – AMG, Maybach, G and EQ “, he emphasized the brand’s commitment to” fully electrified “in its portfolio.