Project Maybach – Mercedes’ extremely luxurious off-road coupe concept

The late designer Virgil Abloh teamed up with Mercedes to create this one-of-a-kind concept.

A few days after the unfortunate death of famous fashion designer Virgil Abloh, Mercedes has unveiled Project Maybach, a car bearing Abloh’s signature design. The concept car, described as a “two-seater off-road, battery-powered coupe”, was created to shape the concept of an electric future. The design teams involved in the project were given complete creative freedom, creating a new design language under the guidance of both Gorden Wagener and Virgil Abloh.

Project Maybach is nearly 6 meters long, with a large bonnet, coupe-style roofline, two doors, and a spirit of adventure. Equipment such as front and rear floor guards, off-road tires, bolted fenders, and protective metal structures above the glass doors help to showcase the off-road nature of the vehicle.
At the front, the horizontal LED stripe details, luminous grille, and circular LED headlights recall the silhouette of a Rolls-Royce. A set of solar cells placed under the concept car’s transparent bonnet will contribute to a longer electric range, taking advantage of the available space. At the rear, it has round taillights with a glowing Maybach logo.
Inside, Project Maybach has a minimalist yet chic overall design, with a desert-inspired color theme. Despite its large size, the cabin only seats 2 passengers on a pair of futuristic seats that can be folded flat. Meanwhile, the dashboard has the presence of a centrally mounted digital instrument cluster, and retro-style metal control knobs. Outdoor storage compartments can be found in various locations around the cabin, like the Maybach-branded ax integrated into the door panels.
If you haven’t heard of Virgil Abloh, he is an American architect, creative director, fashion designer, entrepreneur, and philanthropist with an illustrious career in the fashion industry. Abloh is the founder and CEO of the label Off-White, and has also been the creative director of Louis Vuitton’s menswear collections since 2018. Abloh has unfortunately passed away on November 28, 2021. aged 41 after being diagnosed with a cardiac hemangioma in 2019.
In honor of Abloh, Project Maybach is on public display at the Rubell Museum in Miami, Florida, on December 1 and 2. As one can imagine, this concept is merely a concept. design research and will not have a chance to be put into production.

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